FREEDom collection
The brand’s new collection is dedicated to the freedom, tenderness and beauty of Ukrainian women. The location for the campaign was the heart of the capital, Khreshchatyk Street and Independence Square. For every Ukrainian, these places are a symbol of freedom, steadfastness and independence
The main element of the collection is a yellow and blue dress, which was inspired by the brand’s customers in the spring at the beginning of the full-scale invasion of our native country. Thanks to this model, the main idea of the drop was born: to create products that harmoniously combine the colors of the national flag – blue and yellow. These colors themselves have become symbols of independence and freedom around the world.
However, the general idea of the collection is not about patriotism, it is a manifesto of freedom and independence for every woman. That’s why the drop included bold looks: a long white dress with an open back, a yellow maxi dress with high slits, a crop top with lacing on the back and a long two-tone skirt with flounces, wide corseted pants with slits, and a blue and yellow silk tracksuit.
The brand’s designers believe that in such a difficult time, we should not forget that every woman is beautiful and deserves to be irresistible every day!
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